LG B6 77" OLED AI 4K Smart TV, α8 AI Processor Gen3, Perfect Black & Color, 144Hz VRR, G-SYNC, FreeSync Premium, webOS | OLED77B66LA.AMRG

• Cinematic Visuals - Experience true-to-life imagery with Perfect Black and Perfect Color technology, ensuring deep contrast and vivid, accurate hues in any lighting condition.
• Powerful AI Performance - Driven by the alpha 8 AI Processor 4K Gen3, enjoy faster processing speeds and enhanced memory capacity for a seamless smart TV experience.
• Elite Gaming Capabilities - Dominate the competition with a 144Hz refresh rate, NVIDIA G-SYNC, and AMD FreeSync Premium for tear-free, ultra-smooth gameplay.
• Advanced AI Integration - Unlock next-level personalization with AI Hub, featuring Multi-AI search powered by Google Gemini and Microsoft Copilot for effortless navigation.
• Sleek Ultra-Slim Design - Elevate your living space with an ultra-slim profile and narrow bezels that create a stunning, minimalist look on any wall.
• Secure Entertainment - Rest easy with LG Shield, providing robust data and system protection for your peace of mind while enjoying award-winning webOS features.

Experience the pinnacle of home entertainment with the LG 77-inch B6 OLED 4K Smart TV, a 2026 CES Innovation Award Honoree that redefines visual immersion. Engineered with the cutting-edge α8 AI Processor Gen3, this television delivers a massive leap in performance, featuring an NPU five times faster and a 20% increase in memory capacity compared to previous generations. The result is a breathtaking picture characterized by Perfect Black and Perfect Color, ensuring that every frame-from deep space scenes to vibrant landscapes-is rendered with industry-certified color fidelity and depth, even in brightly lit rooms thanks to the advanced anti-glare matte display.

For gamers and cinema enthusiasts alike, the B6 is a powerhouse of speed and responsiveness. With a lightning-fast 144Hz refresh rate, NVIDIA G-SYNC, and AMD FreeSync Premium compatibility, your favorite fast-paced titles are displayed with ultra-smooth, tear-free motion that puts you ahead of the competition. The ultra-slim design, measuring just 50.9mm in depth, serves as a stunning centerpiece for any modern living space, blending minimalist aesthetics with the raw power of elite-tier display technology.

Beyond the visuals, the B6 offers a deeply personalized experience through its intuitive webOS and comprehensive AI Hub. Harness the power of Multi-AI search featuring Google Gemini and Microsoft Copilot, and tailor your viewing and listening preferences with the AI Picture and Sound Wizards. With the added peace of mind provided by LG Shield-which keeps your data and system secure-this TV isn't just a screen; it is an intelligent, evolving companion that learns your habits and organizes your digital world, making it the ultimate command center for your home entertainment.

Technical Specification

Brand: LG
Model Name: B6
Model Number: OLED77B66LA
Barcode: 8806096801178
Screen Size: 77 Inches
Display Type: OLED
Resolution: 4K Ultra HD
Refresh Rate: 144Hz
Processor: α8 AI Processor 4K Gen3
Operating System: webOS
Smart Features: Multi-AI Search (Google Gemini, Microsoft Copilot), AI Concierge, AI Voice ID, AI Chatbot, AI Picture Wizard, AI Sound Wizard
Gaming Features: NVIDIA G-SYNC, AMD FreeSync Premium, VRR
Security: LG Shield
Streaming Services: Netflix, YouTube, Disney+, Apple TV+, Starzplay Arabia, OSN Streaming, MBC Shahid, Viu, SonyLIV, HBO Max
HDMI Ports: 4
Product Width: 171.9 cm
Product Height: 98.9 cm
Product Depth (without stand): 5.1 cm
Product Weight: 23.5 kg
Color: Black